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The Mayfair Townhouse

27-41 Half Moon Street, Mayfair, Greater London, W1J 7BG
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About The Mayfair Townhouse
" Whimsical, bold, and unapologetically stylish, The Mayfair Townhouse delivers a luxurious boutique experience with a playful twist. Set across 15 converted Georgian townhouses on Half Moon Street, this five-star hotel in the heart of Mayfair fuses period elegance with vibrant modernity. With eccentric interiors, theatrical flair, and a bar inspired by Oscar Wilde, it’s a place for lovers of art, design, and the unexpected — all just steps from Green Park, Piccadilly, and the Royal Academy. "
Fast Facts
- Star Rating :
- Number of Rooms : 172
- Year Opened : 2020
- Member of : Iconic Luxury Hotels
- Check In From : 3pm
- Check Out By : midday
Awards & Recognition:
Overview
The Mayfair Townhouse is one of London’s most original luxury stays — a bold and beautiful reinterpretation of the classic townhouse hotel. Nestled on Half Moon Street, once home to poets and playwrights, the hotel nods to its literary past while bringing it dazzlingly into the present.
Part of the Iconic Luxury Hotels collection, the property spans 15 interconnected Georgian buildings, with a discreet exterior that gives way to a theatrical world of velvet textures, jewel tones, and surreal artwork. The design is inspired by Oscar Wilde and “the dandy,” blending classic English sophistication with a cheeky sense of rebellion.
The hotel offers 172 rooms and suites, all individually styled with custom headboards, mood lighting, sleek bathrooms, and luxe amenities like Hypnos beds, Nespresso machines, and Dyson hairdryers. There’s no formal restaurant, but guests can enjoy à la carte breakfast and light fare in the Dandy Bar, a moody-chic lounge with bespoke cocktails, marble bar tops, and plush seating.
For business or special occasions, the Lower Ground Lounge hosts private events and meetings in stylish, intimate surrounds. While there’s no on-site gym or spa, guests receive complimentary access to a nearby fitness centre.
The service is warm, personal, and refreshingly informal, in keeping with the hotel's modern, lifestyle-luxury vibe. Its location near Green Park Station, Piccadilly, and Shepherd Market puts everything from Bond Street to Buckingham Palace within easy reach.
Ideal for design lovers, business travellers, and style-conscious couples, The Mayfair Townhouse is a spirited stay where individuality reigns — and where being a little unconventional is entirely the point.

Last update April 2024

The Mayfair Townhouse Location
The Mayfair Townhouse is located at 27–41 Half Moon Street, in the heart of Mayfair, just a short stroll from Green Park Station, Piccadilly, and Hyde Park. Tucked between elegant garden squares and the buzz of Shepherd Market, the area offers upscale shopping, fine dining, and easy access to the West End, Bond Street, and Buckingham Palace. With the Jubilee, Victoria, and Piccadilly lines nearby, it's an ideal launchpad for central London adventures.
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