Overview
Broadwick Soho is a dazzling newcomer to London’s hotel scene — a design-rich, independently owned boutique stay that channels the glamour, grit, and mischief of Soho’s golden era. Located at 20 Broadwick Street, it sits right in the centre of the action — surrounded by theatres, nightlife, fashion, and history — while offering a private, luxurious retreat with serious style.
The hotel features 57 rooms and suites, each uniquely decorated with bold colours, plush textures, patterned wallpapers, and curated art. Designed by Martin Brudnizki, the interiors feel like a glamorous 1970s townhouse — playful, lavish, and deeply comfortable. Rooms include marble bathrooms, bespoke minibars, and soundproofing for peaceful sleep amid the city buzz. Many offer balconies or Soho views, and the top-floor suites provide an elevated level of indulgence.
Broadwick Soho isn’t just a place to stay — it’s a place to be seen. There are five stylish bars and restaurants, including Dear Jackie, the hotel’s glamorous Italian restaurant, and Flute, its rooftop bar with sweeping city views. There's also a café-bar, a ground-floor lounge, and a terrace space for events or al fresco cocktails.
Despite its flair, service here is highly personal and professional — casual but polished, in true Soho fashion. Guests can expect attention to detail, insider local tips, and a touch of cheeky charm throughout their stay.
Whether you're in town for theatre, fashion week, or just a luxurious city break, Broadwick Soho brings a fresh dose of high-style hospitality to the cultural heart of London.
Last update April 2024
